For Episode 202 of Smells Like Human Spirit, Guy Evans interviews Euny Hong, a journalist and author whose work has appeared in the New York Times, Washington Post, and Wall Street Journal, among many other places. Eunyâs most recent book, âThe Birth of Korean Cool: How One Nation is Conquering the World Through Pop Cultureâ examines the 21st Century rise of South Korea becoming a global leader in business, technology, education, and â as the title implies â pop culture.
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