Since its humble beginnings in 1994, subMedia has grown from a small group of determined filmmakers into a grassroots network of socially and politically engaged artists and individuals. subMedia scrutinizes popular culture and media through the production of film, performance art, video, music and zines.
Equal parts performance and protest, an attitude of art following action defines subMediaâs productions. From the regularly released and highly produced video blog âItâs the End of the World as We Know Itâ, to the collaborative documentary âGround Noise & Staticâ, their work injects a radical analysis into the culture in a most entertaining way.